Pedesting's Privacy Policy


Last Updated: May 30, 2023


At Pedesting Corporation (“Pedesting”, “we”, “us” or “our”), we take your privacy seriously. We provide the Pedesting navigation application that assists pedestrians of all abilities to find accessible routes through cities and key buildings. This Privacy Policy describes the manner in which we collect, use, and disclose your Personal Information in connection with your use of our application and website (collectively, the “Service”).

By accessing or using our Service, you signify that you have read, understood, and agree to our collection, use, and disclosure of your personal information as described in this Privacy Policy. You may withdraw your consent to our collection, use, and disclosure of your Personal Information at any time by contacting our Privacy Officer using the contact information provided in this Privacy Policy. Please note that if you withdraw your consent to our collection, use, or disclosure of your Personal Information we may not be able to provide you with all or part of the Service and you may not be able to use certain aspects of our Service.

This Privacy Policy forms part of our Terms of Service (the “Terms”) and is incorporated into the Terms by reference. The Terms can be found here:

What is Personal Information?

For the purposes of this Privacy Policy, personal information is any information about an identifiable individual (“Personal Information”).

What Personal Information do we Collect about you?

The types of Personal Information that we collect when you access and use our Service includes but is not limited to:

• contact and identification information such as your name, email address, phone number, and IP address;

• the mobility device(s) you use to navigate physical spaces;

• location information, demographic information, and movement data when you use our application;

• Personal Information that is contained in any user content that you submit, post, upload, publish or otherwise make available to us on or through the Service;

• Personal Information on your device that you provide us with access to, such as your pictures and other information from your device’s camera or photo library (e.g., when you choose to upload a photo to the Service);

• Personal Information that is contained in any feedback or other content that you provide to us through or in connection with the Service; and

• Personal Information that is contained in or on any accounts you have with third-parties that you use in connection with your creation of your account to access or use our Service.

How do we Collect your Personal Information?

We collect Personal Information directly from you when you sign up for an account on our Service and when you access or use our Service. We may also receive your Personal Information from a third-parties. For example, if you sign up for an account for the Service using your Facebook or Google account, we will receive certain personal information from Facebook or Google to facilitate the creation of your account. Whenever we collect or receive Personal Information about you from a third-party, we will take reasonable steps to ensure that such third-party has obtained your direct or implied consent to disclose your Personal Information to us.

Why do we Collect your Personal Information?

We collect and use Personal Information for the purposes identified at the time of collection, as otherwise permitted or required by law, and for the following purposes:

To provide and maintain our Service: We will use your Personal Information to identify and authorize your access to our Service. We use this information to provide you with the features and functionality of our Services as well as a customized experience and support when you access or use our Service.

To manage your account: We will use your Personal Information register, manage, and maintain your account a user of our Service.

To contact you: We may contact you by email, text messages, or other equivalent forms of electronic communication, such as a mobile application push notifications, in connection with your access to and use of the Service. We also use your Personal Information to respond to your communications to us.

To market to you: If you have signed up for electronic marketing communications or we are otherwise permitted under applicable law to send you electronic marketing communications, we may provide you with news, special offers, periodic updates, tips, newsletters, and general information about our Service which we believe will be of interest to you based on your profile. You can unsubscribe from receiving our electronic marketing communications at any time by contacting our Privacy Officer or following the steps outlined in our electronic marketing communications to unsubscribe.

To improve our Service: We may use your Personal Information to conduct analytics geared towards improving and customizing our Service. For example, we collect your location and routing information to understand the routes that users with similar or different profiles may use to arrive at their destination. This information is important for our analytics of pedestrian modelling that helps us provide the features and functionality of our Service. We also track your use of our Service to audit and improve our services and features.

To supplement our Service. To the extent that you upload photos or descriptions of your route or certain locations to us, we may reproduce those photos and descriptions on the Service to assist other users with their routes. If the photo or description your provide contains Personal Information, such Personal Information may be included in the photo or description that is reproduced on the Service.

For business transfers: We may use your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us about our users is among the assets transferred.

For research and development: We may aggregate information about your activities and Personal Information collected from you while using our Service, received from third parties, and collected through tracking technologies. We use de-identified and aggregated information for research and development and to personalize your customer experience. We ensure that any information used for those purposes will first be de-identified and aggregated in a manner that will not identify you.

For other purpose to which you consent: We may use your information for other reasonable purpose to which you consent.

When do we disclose your Personal Information?

We may disclose your Personal Information in the following circumstances:

To our third-party service providers: We may disclose your Personal Information to third-party service providers who assist or support us in connection with our provision of our Service, such as our cloud storage provider and email distribution service providers, and other information technology service providers. We only provide these third-parties with information that is required for them to perform their services for us.

To our Partners: We may provide de-identified and aggregated information about our user’s usage of our Service, including the numbers and frequency of visitors to our Service and the movement of users within certain spaces, to our partners. Our partners may consist of our business customers who would use the aggregated information to understand how our users navigate their buildings, and use this information to make accessibility improvements to their buildings. We may also share this information with government agencies and universities to assist with city planning and other accessibility-related purposes. Our other partners may use such information to understand how often and in what ways people use our Service.

To our affiliates and employees: We may disclose your Personal Information to our employees and affiliates in connection with our provision of our Service.

For security: We may disclose your Personal Information if such action is necessary to protect and defend our rights or property; prevent or investigate possible wrongdoing in connection with our Service; protect the personal safety of users of the Service or the public; and to protect against legal liability. We may also be required to share Personal Information to prevent fraud or imminent harm.

For business transfers: We may disclose your Personal Information in connection with, or during negotiations of, any merger, sale of our assets, financing, or acquisition of all or a portion of our business to another company. We will provide notice before your Personal Information is transferred and becomes subject to a different Privacy Policy.

To comply with our legal obligations: We may be required to disclose your Personal Information as permitted or required by applicable law or regulatory requirements.

With your consent: We may disclose your Personal Information for any other reasonable purpose with your consent.

Storage and Retention of your Personal Information

Your Personal Information is stored with cloud-based servers provided by Amazon Web Services (“AWS”) in a manner that is consistent with this Privacy Policy. The servers containing your Personal Information are located in Montreal, Canada.

As long as you have an active account with us, we will retain your Personal Information, for as long as necessary to provide our Service and for the purposes set out in this Privacy Policy. Your Personal Information may also be retained and used as necessary to comply with our legal obligations, enforce our Terms, and resolve disputes. You may cancel your account at any time by logging in to your account. If you have any questions, please contact us at the contact information provided in the “Contact Us” section below.

We may retain de-identified, anonymized, and aggregated information and may use this information for analytics, improvements, and research and development purposes in connection with our Service and our business.

Security of your Personal Information

To protect against unauthorized access to, or unauthorized alteration, disclosure or destruction of data, we use commercially reasonable physical, technological, and organizational measures to safeguard your Personal Information. Please note that no method of transmission over the internet or type of electronic storage is 100% secure and we cannot fully guarantee that your Personal Information is 100% secure at all times.

Changes to this Privacy Policy

We may make changes to this Privacy Policy from time to time to reflect changes in our legal or regulatory obligations or in the manner in which we collect, use, disclose or otherwise deal with your Personal Information. We will post any revised version of this Privacy Policy on our Service.

If we make any material changes we will notify you as required by law, but encourage you to check back often for updates. Your continued use of our Service after an update or amendment to this Privacy Policy means that you consent to the collection, use, and disclosure of your Personal Information as described in the updated Privacy Policy.

Access and Control of your Personal Information

If you have any concerns about the accuracy of the Personal Information that we have collected about you, you can modify or remove Personal Information, by logging into your account and accessing our features to edit your profile and/or account information. We recommend that you review your Personal Information periodically to ensure that it is accurate, complete, and current.

If you have forgotten your password, you may request a new one through the app log in screen. A new password will be sent to the e-mail address you provided during registration. For all other problems logging into our Service, please contact our technical support team.

Your right to access the Personal Information that we hold about you is not absolute. There are instances where applicable law or regulatory requirements allow or require us to refuse to provide some or all of the Personal Information that we hold about you. In addition, the Personal Information may have been destroyed, erased or made anonymous in accordance with our record retention obligations and practices. In the event that we cannot provide you with access to your personal information, we will endeavour to inform you of the reasons why, subject to any legal or regulatory restrictions.

Other Information that we Collect, Use, and Disclose

We may also collect, use, and disclose other non-personal information related to your access to or use of our Service, including the device domain used to access our Service, the operating system on your device, your device settings, application IDs, unique device identifier, mobile operating system, the type and version of your browser, crash data, other unique device identifiers, the website that redirected you to access our Service, the page of our Service you entered and exited at, and time spent, any page within our Service that is viewed by you, your site usage, notifications when you open emails that we sent you, what country you are from, other diagnostic data, and other anonymized and non-personally identifiable information your browser sends whenever you visit access or use our Service or when you access or use the Service by or through a mobile device.

Links to other websites

Our Service may contain links to other websites that are not operated by us. These links are provided for your convenience only and you assume all risk for clicking these links to other websites. The privacy practices of these websites may differ from ours and we cannot assume any responsibility or liability for the content, privacy practices, policies, or actions of the third-parties that operate these websites. We encourage you to carefully review their privacy policies.

Contact us

If you have any questions about this Privacy Policy or concerns about how we manage your Personal Information, please contact our Privacy Officer by e-mail. If you have any questions about this Privacy Policy, you can contact us at: